Structure Your SKO for Success
When well planned and executed, the company sales kickoff can be an energizing start to the business year. Follow these tips to create an effective and memorable sales kickoff, one that clearly articulates your go-to-market strategy and excites your sales team.
Expensive Sales Training Won’t Solve Your Business Problems
While sales training can accelerate performance, it needs to be grounded in solid business practice. Executives and sales leaders should consider these key practices before attempting to address lackluster sales performance with expensive training programs.
Consider Your Mental Health an Integrated Campaign
Approach your mental health with intention by thinking of it as an integrated campaign. Here are five marketing practices you can apply.
Take a Customer-Centered Approach to Collaboration
A comprehensive approach to bridging the Great Sales-Marketing Divide centers the work of both teams in the needs of your customers.
Are SLAs the Answer?
Are SLAs the answer? Part 2 of “Bridging the Sales-Marketing Divide” addresses the advantages and shortcomings of service-level agreements as a means of improving collaboration between Sales and Marketing teams.
Why Can’t We Get Along?
At every company, be it large or small, well-established or recently founded, there is an inevitable tension between the Sales and Marketing teams. Why can’t we get along?
Anatomy of a Sales Pitch
Clearly articulate your value proposition with a 60-second pitch.
Getting Product Positioning Right
Whether you’re marketing a product, an idea, or even yourself, your message starts with positioning.
Three Questions to Ask Prospective Employers
Get a better feel for the company, the role, and the people you may be working with by asking these questions during the interview.
Six Steps to Better Job Descriptions
Sourcing and hiring the right talent starts with the job description.
