PORTFOLIO

Product Marketing

Led the market launch for the product that increased Rosetta Stone/Lexia Learning’s customer footprint 10x.

Crafted messaging for the full customer journey, from awareness to advocacy.

Prepared sales professionals to qualify prospects, deliver a compelling value proposition, handle objections, and beat out the competition.

Conveyed differentiated value through name selection, logo development, and visual concepts.

Drove awareness of the issues that matter to buyers through white papers, webinars, and explainer videos.

Built a cohesive story across a range of products and services.

Educated customers and maximized conversion across marketing channels.

Developed campaigns to achieve business goals and marketing objectives.

Targeted messaging by market, persona, pain point, account, or territory.