Resources
Over the course of my career, I've developed these tools to help companies launch new products, re-position existing ones, create a strong brand, train sales teams, and align marketing activities to the customer journey.
Go-to-Market
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Product Launch Blueprint
Identify and prioritize the jobs to be done, and align your organization for success.
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Product Positioning Guide
Define your positioning, target customers, key benefits, and differentiators.
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Buyer Personas
Choose the appropriate channels, and develop marketing programs and messaging to meet buyers’ needs.
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Go-to-Market Process
Go-to-market is not just a strategy, it’s a process. Define the milestones and deliverables of an efficient and effective go-to-market operation.
Marketing
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Branding Guide
Consider your audience, their challenges and motivations, and your unique offering as part of your process.
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Marketing Calendar
Align your activities to your customer journey to create high-impact, integrated campaigns.
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Campaign Plan
Develop campaigns to achieve your business goals and marketing objectives.
Sales Enablement
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Sales Readiness Plan
Equip your sales team to achieve your business goals.
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Qualifying Guide
Gauge the urgency target buyers feel to solve the challenges your solution addresses.
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Solution Map
Connect customer problems with product features that address them using a compelling solution statement.
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Sales Pitch Template
Articulate your differentiated value proposition with a compelling sales pitch.
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Competitor Battle Cards
Prepare your sales team to win against major competitors with differentiated value statements, probing questions, and objection handling.
