Go-to-market is both a strategy and a process.

Whether or not you are launching something new, you are always taking products to market.


Day in, day out, you are making products, marketing them, selling them, and supporting them. You want the go-to-market operation to function like a well-oiled machine.

This Go-to-Market Process template walks through the milestones and deliverables of an effective go-to-market process.