Structure Your SKO for Success
When well planned and executed, the company sales kickoff can be an energizing start to the business year. Follow these tips to create an effective and memorable sales kickoff, one that clearly articulates your go-to-market strategy and excites your sales team.
Take a Customer-Centered Approach to Collaboration
A comprehensive approach to bridging the Great Sales-Marketing Divide centers the work of both teams in the needs of your customers.
Are SLAs the Answer?
Are SLAs the answer? Part 2 of “Bridging the Sales-Marketing Divide” addresses the advantages and shortcomings of service-level agreements as a means of improving collaboration between Sales and Marketing teams.
Why Can’t We Get Along?
At every company, be it large or small, well-established or recently founded, there is an inevitable tension between the Sales and Marketing teams. Why can’t we get along?
Getting Product Positioning Right
Whether you’re marketing a product, an idea, or even yourself, your message starts with positioning.