Alicia Fontaine 12/14/22 Alicia Fontaine 12/14/22

Take a Customer-Centered Approach to Collaboration

A comprehensive approach to bridging the Great Sales-Marketing Divide centers the work of both teams in the needs of your customers.

Alicia Fontaine 12/7/22 Alicia Fontaine 12/7/22

Are SLAs the Answer?

Are SLAs the answer? Part 2 of “Bridging the Sales-Marketing Divide” addresses the advantages and shortcomings of service-level agreements as a means of improving collaboration between Sales and Marketing teams.

Alicia Fontaine 12/1/22 Alicia Fontaine 12/1/22

Why Can’t We Get Along?

At every company, be it large or small, well-established or recently founded, there is an inevitable tension between the Sales and Marketing teams. Why can’t we get along?

Alicia Fontaine 10/25/21 Alicia Fontaine 10/25/21

Getting Product Positioning Right

Whether you’re marketing a product, an idea, or even yourself, your message starts with positioning.