Sales Readiness
Start with a plan.
Equip your sales team for success with a well-considered Sales Readiness Plan. Begin before your selling season or product launch, and time your training and tools to coincide with your sales process.
Position Sales for success.
Clearly define the positioning, target customers, key benefits, and differentiators for each product, service, or offering, in your portfolio with this Product Positioning Guide.
Qualify prospective customers.
Help your Sales Team determine which of their prospects would make good customers. Use this Qualifying Guide to tease out the impact of solving potential buyers’ challenges and consider what a potential solution might look like.
Perfect your sales pitch.
Help your Sales team make a strong pitch in under 60 seconds with a structure that includes a hook, solution statement, benefits, differentiators, and proof points.
Align Sales and Marketing.
Forge a strong, collaborative relationship between Sales and Marketing through a shared strategy focused on achieving company goals.