Consulting Services

 

Go-to-Market Strategy

Report outlining proposed go-to-market strategy for your target market. Includes an overview of the market landscape, competitors, product positioning, buyer personas, customer journey, recommended marketing channels, and marketing plan.

Product & Portfolio Positioning

Positioning for your product or portfolio, including positioning statements, benefit statements aligned to market problems, differentiators, target buyers, a 60-second sales pitch, and objection-handling.

Persona-Based Positioning

Positioning your offering to address the goals and challenges of specific buyer personas involved in the purchasing process.

  • When my cofounder and I were considering the next phase of growth for our company, we hired Alicia to develop a go-to-market strategy and twelve-month plan....I would recommend Alicia to EdTech founders and companies looking for an expert on go-to-market and marketing strategy who will take the time to understand their vision, products, and customers.

    Peter Bohacek, President & Co-Founder, Pivot Interactives

Competitive Analysis

Analysis of key competitors, including evaluation of product capabilities, positioning, and relative strengths and limitations, along with recommendations for differentiated value propositions.

Website Audit

Consultative audit of your website to evaluate positioning, messaging, and content architecture for your target audience, including suggestions for additional content.

Campaign Strategy

Development of campaign strategy based on business goals and marketing objectives, or review of messaging for demand generation activities.